The Encore: Branding & Packaging
An invitation design pitch for the Advertising + Graphic Design Fall 2025 Portfolio Show based on a class-made brief. The goal was to create a bold, innovative design that met the class project brief, so with a value of memorability and legacy in mind an encore seemed to be a perfect way to describe the event we wanted to create.
The logo, built of applauding hands, represents the multiple parts of us joining together in celebration, with bright contrasting colors to further amplify this joy.
The cut-out sleeve reveals two different designs when the card is removed, adding an element of surprise and innovation.