Joint Effort is a concept for a nonprofit dedicated to educating, supporting, and advocating for children with Juvenile Arthritis and their families. With both children and adults as an audience, the development of this brand required a balance. The result: an educational yet playful and heartfelt brand identity that is inclusive in design without losing its impactful purpose.

The deliverables include a primary and secondary logo, brochure design, and stickers.

This project hits home, as it was inspired by my own diagnosis with the disease at 11 years old. A time that forever taught me what it feels like to be unseen and isolated in circumstance, therefore, I hope this project can both enlighten and bring comfort to its viewers.