Grounded is a concept for a social media-based organization started by a group of friends in Charlotte, North Carolina. Grounded aims to provide young adults struggling with mental health encouragement by way of community and unplugging. This project features a logo and Instagram posts that use fun illustrations, personable copy, and color theory to engage the target audience.

Grounded: Logo & Social Media Branding

The Grounded Logo is all encompassing and can be interpreted as a butterfly or plant facing the ground; butterflies often represent mental health, while plants represent growth, and the downward direction also reflects grounding oneself.